The new Eve Truth fragrance from AVON
Avon is expanding its Eva Mendes fragrance front line, with a new addition: Eve Truth.
The Eve collection started in 2017, with a double-ended fragrance: Eve Duet, which won a Fragrance Foundation award last year.
The fragrance was created by perfumer Laurent Le Guernec and contains notes of Starfruit, Living Magnetite, Pomegranate, Peony, Gardenia, Freesia, Velvet Musk, Amber and Cedarwood.
Eva Mendes in the ad campaign for Eve Truth
“I am honored to be the face of Eve Truth, which reflects the multiple layers of women and provides a complete olfactory experience embodying the modern woman,” says Eva Mendes. “Sharing my right with other women and asking them to share their truth with me is how I stay in touch with the wonderful women in my life.”
Tatiana Piccolo, Global Fragrance Vice President at Avon explains that fragrance is a key category for brand modernization and leveraging the power of Avon innovation. “We have a tremendous opportunity to build greater market share and improve brand perception as we develop compelling consumer proposals like Eve Truth, to build Avon as a global fragrance powerhouse.”
Avon Truth is available from Avon in the first quarter of 2019 in most of the 50 Avon countries around the world.
Go to www.gevona.com